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Loyalty programs could be an untapped goldmine for casinos as they take greater control of their online destinies. However, successfully leveraging these player databases is…
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Recent high-profile deals have shown a growing appetite for partnerships between sports media giants and sportsbook operators in the US, writes Robin Harrison. But considering…
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Golden Nugget shows no sign of budging from its leading position in New Jersey, but can it replicate its success in other markets and verticals?…
Granite State joins legal list
House Bill 480 is awaiting New Hampshire Governor Chris Sununu’s signature to pass into law. The bill’s sponsor, Representative Timothy Lang, tells Robin Harrison how…
ICE North America interview: Adam Grossman, Boston Red Sox
In an exclusive interview from the inaugural ICE North America, chief marketing officer for the Boston Red Sox, Adam Grossman, talks to iGB North America’s…
Selling the new OpenBet
SG Digital chief commercial office Steve Schrier explains how the sports betting industry’s shift to target casual bettors has contributed to OpenBet’s overhaul. Steve Schrier,…
The pricing is right
The acquisition of Don Best Sports has provided Scientific Games with a wealth of US trading and pricing experience, which could give it an extra…
OpenBet: the revamp
Bringing OpenBet’s technology up to date and expanding the range of services it offers was a huge undertaking. As senior vice president of sportsbook and…
Walk the line
To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…