Marketing & Affiliates
San Manuel Casino to sponsor Raiders’ new Las Vegas stadium
The California-based San Manuel Band of Mission Indians will sponsor the Las Vegas’s Allegiant Stadium, as well as the Raiders NFL franchise, after the team’s…
Operators call for compliance “grace period” in Illinois
Industry stakeholders have suggested policies such as a pre-registration process, a 270-day “grace period” to comply with regulations and licensing reciprocity between jurisdictions as part…
Affiliates: the early winners of regulated wagering?
CPA values, rev share, stats and data publishers, media outlets entering both as operators and affiliates. All those elements are still working their way through…
William Hill agrees sports betting partnership with NBA
William Hill has secured a deal to become an official partner and authorized sports betting operator of the National Basketball Association (NBA) in the US.…
NBA’s 76ers announce Parx as local betting partner
The NBA’s Philadeplphia 76ers have announced Pennsylvania’s largest casino Parx, based just outside Philadelphia, as its official local casino partner and “winning partner.” Under the…
888Casino extends New York Jets partnership
888Casino has extended its partnership with the NFL’s New York Jets for the 2019 season. Under the deal, 888casino branding will feature “extensively” at the…
Michaelson appointed to Gambling.com board
Gregg Michaelson has been appointed to affiliate marketing provider Gambling.com Group’s board of directors after being nominated by equity firm Edison Partners. Earlier this month,…
State of the Union: NJ, MS, DE, PA and more
This week’s State of the Union, in partnership with Segev LLP, covers the latest revenue figures from a number of regulated markets, as well as…
Unibet partners with New Jersey’s NHL team
Unibet has marked its entry into the New Jersey sports betting market by becoming a partner of the state’s National Hockey League (NHL) ice hockey…
FanDuel lands gaming deal with Major League Baseball
Flutter Entertainment-owned FanDuel has struck a deal to become an authorised gaming partner of North America’s Major League Baseball (MLB). Through the multi-year agreement, FanDuel…
Gateway becomes NFL’s first Canadian casino partner
British Columbia-based operator Gateway Casinos & Entertainment has become the National Football League’s (NFL) first Canadian casino partner. The multi-year agreement sees Gateway, which is…
The value of trust
Operators must ensure their advertising is compliant with an evolving set of industry standards. However, as Melissa Del Gaudio points out, customers are increasingly motivated…
Cashcow launches affiliate site in NJ
Affiliate marketing company Cashcow Ltd secured acquired a license to launch in New Jersey and will now roll out new US-facing website usaonlinecasinofinder.com. The usaonlinecasinofinder…
William Hill partners Income Access to revamp affiliate programme
William Hill US has linked up with marketing technology and services provider Income Access to expand and strengthen its affiliate program across the country. Paysafe…