Marketing & Affiliates

15th October 2019

San Manuel Casino to sponsor Raiders’ new Las Vegas stadium

The California-based San Manuel Band of Mission Indians will sponsor the Las Vegas’s Allegiant Stadium, as well as the Raiders NFL franchise, after the team’s…

7th October 2019

Operators call for compliance “grace period” in Illinois

Industry stakeholders have suggested policies such as a pre-registration process, a 270-day “grace period” to comply with regulations and licensing reciprocity between jurisdictions as part…

3rd October 2019

Affiliates: the early winners of regulated wagering?

CPA values, rev share, stats and data publishers, media outlets entering both as operators and affiliates. All those elements are still working their way through…

3rd October 2019

William Hill agrees sports betting partnership with NBA

William Hill has secured a deal to become an official partner and authorized sports betting operator of the National Basketball Association (NBA) in the US.…

2nd October 2019

NBA’s 76ers announce Parx as local betting partner

The NBA’s Philadeplphia 76ers have announced Pennsylvania’s largest casino Parx, based just outside Philadelphia, as its official local casino partner and “winning partner.” Under the…

24th September 2019

888Casino extends New York Jets partnership

888Casino has extended its partnership with the NFL’s New York Jets for the 2019 season. Under the deal, 888casino branding will feature “extensively” at the…

24th September 2019

Michaelson appointed to Gambling.com board

Gregg Michaelson has been appointed to affiliate marketing provider Gambling.com Group’s board of directors after being nominated by equity firm Edison Partners. Earlier this month,…

19th September 2019

State of the Union: NJ, MS, DE, PA and more

This week’s State of the Union, in partnership with Segev LLP, covers the latest revenue figures from a number of regulated markets, as well as…

17th September 2019

Unibet partners with New Jersey’s NHL team

Unibet has marked its entry into the New Jersey sports betting market by becoming a partner of the state’s National Hockey League (NHL) ice hockey…

16th August 2019

FanDuel lands gaming deal with Major League Baseball

Flutter Entertainment-owned FanDuel has struck a deal to become an authorised gaming partner of North America’s Major League Baseball (MLB). Through the multi-year agreement, FanDuel…

14th August 2019

Gateway becomes NFL’s first Canadian casino partner

British Columbia-based operator Gateway Casinos & Entertainment has become the National Football League’s (NFL) first Canadian casino partner. The multi-year agreement sees Gateway, which is…

8th August 2019

The value of trust

Operators must ensure their advertising is compliant with an evolving set of industry standards. However, as Melissa Del Gaudio points out, customers are increasingly motivated…

8th August 2019

Cashcow launches affiliate site in NJ

Affiliate marketing company Cashcow Ltd secured acquired a license to launch in New Jersey and will now roll out new US-facing website usaonlinecasinofinder.com. The usaonlinecasinofinder…

30th July 2019

William Hill partners Income Access to revamp affiliate programme

William Hill US has linked up with marketing technology and services provider Income Access to expand and strengthen its affiliate program across the country. Paysafe…