Marketing & Affiliates
Nielsen: US betting and igaming TV ad spend rockets to $153.6m in Q1
A report by television data collection company Nielsen has found that the money spent on advertising online gambling on television has soared in the last…
Penn National to launch proprietary game studio with HitPoint Studios acquisition
Penn National Gaming (Penn) has announced that it will acquire HitPoint Studios and its spun-off real-money gaming business, LuckyPoint, to fuel its launch of Penn…
BetRivers becomes betting partner of Indy Eleven soccer team
Rush Street Interactive (RSI)-owned online sportsbook and gaming operator, BetRivers, has signed a multi-year agreement with Indiana-based United Soccer League (USL) Championship team, Indy Eleven,…
DraftKings partners with streaming service Sling TV to launch sports betting channel
Sportsbook DraftKings has partnered with live TV streaming service Sling TV to launch an exclusive sports betting information channel: DraftKings Basketball. The DraftKings Basketball channel…
DraftKings appoints Gisele Bündchen to board and ESG advisor role
DraftKings has announced the appointment of Brazilian model and environmental activist Gisele Bündchen as special advisor to the company’s CEO and as a member of…
Genius Sports to list on NYSE as $1.5bn dMY II merger closes
Sports data technology company Genius Sports Group (GSG) has announced the completion of its anticipated business combination with special acquisition company (SPAC) dMY Technology Group…
NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners
North America’s National Football League (NFL) has announced that Caesars Entertainment, DraftKings and FanDuel will become its first official sports betting partners in the US.…
DraftKings names Angiolet as first chief media officer
Sports betting and daily fantasy sports operator DraftKings has appointed Brian Angiolet to the newly created position of chief media officer. In his new role,…
Overdrive Marketing acquires TheRX.com
Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…
WynnBet pens marketing and affiliate deal with Minute Media
WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…
MGM introduces on-site Covid-19 testing in new business meeting plan
Hospitality and land-based gaming giant MGM Resorts has added on-site Covid-19 testing to its health and safety program, designed to facilitate the return of in-person…
Carousel Group launches MaximBet brand after xSigma investment
Sports betting operator Carousel Group (Carousel) is set to launch MaximBet, in conjunction with media brand Maxim, after a $50m investment from xSigma, a subsidiary…
FanDuel scores partnerships with Detroit sports teams
Flutter Entertainment-owned FanDuel has agreed new partnerships with Major League Baseball franchise the Detroit Tigers and National Hockey League team the Detroit Red Wings, as…
Genius Sports agrees multi-year exclusive NFL data partnership
Sports data and content provider Genius Sports (Genius) has announced an exclusive multi-year distribution partnership that sees it become the official betting data source for…